Education

The New School, M.A. in Media Studies

2017 - Present

New York University, B.S. in Media, Culture & Comm.

2015, Magna Cum Laude

 

Colangelo & Partners P.R., Content Manager

Oct. 2018 - Present

  • Developing social media copy and visual content for a variety of wine and spirits brands, across platforms including Facebook, Instagram, Twitter and YouTube

  • Establishing brand guidelines, messaging, content themes, voice and aesthetic; launching brands who are entering the digital sphere

  • Planning and executing social media advertising campaign strategy, including audience demographics, geographic targeting, creative testing, timing and budget, based on client objectives

  • Designing social media graphics and cohesive Instagram feeds based on current and predictive industry trends

  • Community management of all brand profiles, including audience engagement, answering inquiries and leveraging potential opportunities for organic audience growth

  • Brainstorming giveaway programs and influencer activations

  • Reporting on all social media and digital efforts on a quarterly basis, while providing recommendations for future campaigns and content

  • Researching, writing and editing new business proposals

EnCore Marketing & Design, Account & Social Media Coordinator

Aug. 2017 - Oct. 2018

  • Planning, writing and scheduling social copy, content and posts; managing all social profiles for over seven brands on Facebook, Instagram, Twitter, Pinterest and YouTube platforms

  • Allocating monthly social media budgets, tracking spends, advising on ad campaigns across platforms

  • Managing influencer programs from planning to execution at all stages: research, outreach, contract negotiations, campaign development, content review and reporting on results

  • Assisting lead copywriter in digital, print and packaging assignments

  • Leading quarterly thematic planning for overarching e-commerce promotions and giveaways

  • Developing monthly email blast content, writing copy, overseeing production and growing email lists for B2B and B2C

  • Assisting senior creative director with in-house photo-styling, photo and video shoots, voiceover work

  • Handling day-to-day agency responsibilities, such as fulfilling client requests, preparing new business proposals and presentations

  • Writing press releases, sending product samples and coordinating press and interview requests

  • Managing sales orders and partnerships on behalf of client for relevant subscription box companies

Living Lotus Group, Marketing & Social Media Coordinator

Dec. 2015 - Sept. 2016, June - Aug. 2017

  • Managed Facebook, Instagram and Pinterest profiles, including all post copy, photography, graphic design

  • Oversaw influencer programs; established and developed press relationships, organizational partnerships

  • Edited, designed and wrote copy for e-books, instructional PDFs and infographics; assisted in product and packaging design and development

  • Created and published copy, graphic design and photography on company website and blog

  • Proposed products for subscription box companies; developed proposals, executed outreach for workshop partnerships, events and pop-up shops

Women Presidents’ Organization, Program Assistant

Sept. 2016 - April 2017

  • Coordinated all travel logistics for Platinum and Zenith chapter meetings, including hotel and restaurant selection; contract review, negotiation and revision; preparation of meeting materials; service as point of contact for highest-tiered members

  • Produced graphic design and copywriting for member email blasts and organizational marketing materials

  • Assisted PR team with ten-year anniversary campaign development for social media

  • Performed research, compiled data and executed outreach for marketing opportunities

Professional Experience

 

Volunteer & Freelance Projects

A Women’s Thing, Social Media Manager

April 2019 - Present

  • Managing posts, copywriting and content development on Facebook and Instagram

  • Community management

  • Developing and executing organic and paid growth strategy

  • Organizing brand partnerships and influencer activations

Cambodian Rural Development Team, Partnership & Communication Advisor

April 2017 - June 2017

  • Grant writing, editing and submission

  • Writing and editing marketing and promotional materials

  • Editing the 2016 Annual Report

  • Researching and coordinating volunteer outreach

African American Museum of Beginnings

Volunteer Development Project, 2017

  • Developing marketing strategy

  • Creating press materials

  • Conducting research and planning for publicity and donor outreach

Value for Women Ltd.

Proofreading & Copyediting Project, 2017

  • Proofreading and copyediting reports, training manuals, resumes and research documents

United Nations Volunteers

Gender & ICT Research Project, 2016

  • Compiling research for report regarding women in management and high-level positions in ICTs

 

Provost Scholarship, Jan. 2018 - Present

University Honors Scholar, 2016

Founders’ Day Award, 2016

Dean’s List, 2013 - 2015

Big Guy Foundation Scholarship, 2012 - 2016

Kiwanis Scholarship, 2012

Lion’s Club Scholarship, 2012

Awards & Honors

 

Sprout Social Certified

Facebook Ads Manager

Adobe Photoshop

Canva

Adobe Acrobat

Captivate

Unfold

Later

Buffer

Trello

Hootsuite

Tweetdeck

Asana

Microsoft Office Suite

iMovie

Skills & Certifications

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